R 0

Wrinkle Shminkle


R 720

Line Softener

Get your smooth on, enrich & reactivate.

1% Bukuchiol is a potent antioxidant that is known to be less irritating than its retinol counterpart. Used in combination with Azelaic acid, an ultra-gentle exfoliator at 1% strength, it works as an effective solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone, while 1% niacinamide and rosehip oil keeps the skin balanced and protected.

Active Ingredients

  • 1% Bakuchiol
  • 1% Niacinamide
  • 1% Azelaic Acid
  • Rosehip Seed Oil

Key Attributes

  • Age defence serum
  • Increases new cell turnover
  • Reduces redness
  • Gentle
  • Smoothing

Good To Know

Not tested on animals. Plant-based. Suitable for Vegans. Free from colourants, fragrances, parabens, alcohol, sulphates.

Or split into 4x interest-free payments Learn more

In stock


Aqua (Water), Propanediol, Ricinus Communis (Castor) Seed Oil, Polysorbate 60, Sorbitan Oleate, RosaRubignosa (Rosehip) Seed Oil, Shea Butter Ethyl Esters, Glycerin, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Octadecenedioic Acid, Bakuchiol, Niacinamide, Moringa Pterygosperma (Moringa) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Centella Asiatica (Gotu Kola) Oil, Azelaic Acid, Sodium Hyaluronate, Cholecalciferol, Retinyl Palmitate, Zea Mays (Corn) Oil, Tocopheryl Acetate, Xanthan Gum, Sodium Benzoate, Potassium Sorbate.

Directions For Use

Pump a few drops onto your fingertips and massage onto cleansed skin. Wrinkle Shminkle plays nicely with all the Beauts, and makes a good final step before applying your moisturizer. Can be used in your morning and evening routine. Use SPF during the day (always SPF)

What To Expect

With routine use (no less than three times a week), skin is left looking fuller and feeling radiant and more regulated. Bakuchiol is known for strengthening the skin's resilience to irritation, making this an ideal age defence serum for sensitive skin.

Beauts' Results

82 people between the ages of 25 and 60 formed a Beaut focus group. Each participant trialed Beaut products according to their skin and their concerns.

  • 88.3% of users noticed overall improvements in their skin.
  • 67% of people trialing Wrinkle Shminkle, found their skin to be smoothing out within the first 2 weeks of use.
  • 80% of users saw a smoothing of wrinkles after 4 weeks of use.
  • 100% of the focus group found that Beaut played nicely with make-up.

Wrinkle Shminkle Reviews

Rated 4.9 out of 5
4.9/5 based on 24 reviews
Write A Review
Rated 5 out of 5
2 August 2023

Another Beaut that I can’t live without! This serum is just delicious, it’s creamy and ultra moisturizing and leaves the skin feeling soft and smooth. I can certainly see an improvement with my fine lines.

Rated 5 out of 5
3 November 2022

Love, love, love! This serum is more like a lightweight cream, seemingly so light that you could be fooled into thinking it does pack a lunch but that certainly isn’t the case for this powerful stuff! It does a little bit of everything: it’s hydrating, improves skin texture, minimizes the appearance of fine lines and helps to ward them off at the same time. It also leaves an incredible, healthy glow on my skin and leaves it looking super happy and well-cared for. But that’s because it!

truly this Beaut(y) is

Bronwyn Paizes
Rated 5 out of 5
25 October 2022

This is the 3rd Beaut that I have added to my daily routine. Just love it!

Allison Otto
Rated 5 out of 5
26 May 2022

I am loving Wrinkle Schminkle - think my skin feels so much better. Also love the packaging and names. Ready to extend serum range and add to my regime.

Kirsten Smith
Rated 5 out of 5
20 May 2022

Great serum! My skin texture has improved significantly since using this product. And it doesn’t irritate my sensitive skin! Will definitely repurchase and keep it in my routine. Can’t wait to try more of the Beaut serums!

Wrinkle Shminkle

R 720

Know What's In Wrinkle Shminkle

Don't miss a beat, Beaut.


Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.

Love it, Care for it, Own it.