1% Bukuchiol is a potent antioxidant that is known to be less irritating than its retinol counterpart. Used in combination with Azelaic acid, an ultra-gentle exfoliator at 1% strength, it works as an effective solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone, while 1% niacinamide and rosehip oil keeps the skin balanced and protected.
Not tested on animals. Plant-based. Suitable for Vegans. Free from colourants, fragrances, parabens, alcohol, sulphates.
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Aqua (Water), Propanediol, Ricinus Communis (Castor) Seed Oil, Polysorbate 60, Sorbitan Oleate, RosaRubignosa (Rosehip) Seed Oil, Shea Butter Ethyl Esters, Glycerin, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Octadecenedioic Acid, Bakuchiol, Niacinamide, Moringa Pterygosperma (Moringa) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Centella Asiatica (Gotu Kola) Oil, Azelaic Acid, Sodium Hyaluronate, Cholecalciferol, Retinyl Palmitate, Zea Mays (Corn) Oil, Tocopheryl Acetate, Xanthan Gum, Sodium Benzoate, Potassium Sorbate.
Directions For Use
Pump a few drops onto your fingertips and massage onto cleansed skin. Wrinkle Shminkle plays nicely with all the Beauts, and makes a good final step before applying your moisturizer. Can be used in your morning and evening routine. Use SPF during the day (always SPF)
What To Expect
With routine use (no less than three times a week), skin is left looking fuller and feeling radiant and more regulated. Bakuchiol is known for strengthening the skin's resilience to irritation, making this an ideal age defence serum for sensitive skin.
82 people between the ages of 25 and 60 formed a Beaut focus group. Each participant trialed Beaut products according to their skin and their concerns.
Wrinkle Shminkle Reviews
Love, love, love! This serum is more like a lightweight cream, seemingly so light that you could be fooled into thinking it does pack a lunch but that certainly isn’t the case for this powerful stuff! It does a little bit of everything: it’s hydrating, improves skin texture, minimizes the appearance of fine lines and helps to ward them off at the same time. It also leaves an incredible, healthy glow on my skin and leaves it looking super happy and well-cared for. But that’s because it!
truly this Beaut(y) is
This is the 3rd Beaut that I have added to my daily routine. Just love it!
I am loving Wrinkle Schminkle - think my skin feels so much better. Also love the packaging and names. Ready to extend serum range and add to my regime.
Great serum! My skin texture has improved significantly since using this product. And it doesn’t irritate my sensitive skin! Will definitely repurchase and keep it in my routine. Can’t wait to try more of the Beaut serums!
I LOVE THIS PRODUCT!
Leaves my skin feeling glowy & plump!
I ordered another bottle after using it for a week to make sure I never run out. I replaced my retinol serum with this as it is much less irritating
Shea butter is a plant lipid that comes from African shea tree nuts. It is rich in vitamins, antioxidants and skin-replenishing fatty acids that provide intense smoothing properties.
Azelaic acid is derived from grains; barley, wheat and rye. It is a gentle exfoliant that helps to unclog pores and refine the skin's texture. It is known as an acne fighter and rosacea treater. It helps to lightens dark spots and remove dead skin cells.
Native to South Africa it is full of antioxidants beneficial to the skin. It has anti-bacterial, anti-inflammatory and anti-allergic properties.
This emollient plant oil has antioxidant properties and is a rich source of skin-beneficial fatty acids that work to regenerate and heal the skin while helping to restore elasticity and promote collagen production. It has effective hydrating and anti-aging benefits; high in Vitamin A and fatty acids (omega-3 and omega-6).
This natural antioxidant and anti-ageing Ayurvedic herb is derived from the seeds and leaves of the Psoralea corylifolia plant. Ongoing research shows that bakuchiol has skin-restoring abilities, with brightening, soothing and anti-wrinkle properties. For this reason, Bakuchiol is often used as an alternative to retinol.
Gota Kola is an antioxidant-rich extract; rich in amino acids, beta carotene, fatty acids and numerous potent phytochemicals. It helps to soothe and improve the appearance of skin by calming inflammation. It promotes the healing of wounds, stimulates new cell growth, builds collagen and increases circulation.
The naturally derived marula oil is a lightweight emollient that contains essential amino acids (specifically L-arginine and glutamic acid, which have anti-aging properties). It seals-in hydration and softens skin, offers antioxidant protection, has anti-inflammatory antibacterial properties.
Niacinamide is a particularly effective skin-restoring ingredient that offers an abundance of benefits for ageing and blemish-prone skin. It decreases and visibly repairs the effects of UV damage and offsets other sources of environmental attack on the skin including the negative impact of pollution.