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Welcome Beaut, you’re in the right place.

For information on delivery go here, and returns and exchanges, go here.

For questions on our products, ingredients, and how it works for your skin, read on.

Got a question that you don’t see below? Get in touch!

Are Beaut serums cruelty-free?

We pledge not to test any of our products on animals. Instead, we test them on real people. Namely ourselves and our closest friends and family.

Are Beaut serums suitable for vegans?

Put simply- yes.

Are the Beauts safe to use for those who suffer from nut allergies?

Yes, they are safe and have no ingredients of nut origin. Although Wrinkle Shminkle does contain a derivative of shea butter, Scientific investigations have found that it does not pose any known or likely allergy risk to consumers, including those with peanut or tree nut allergies.

Can Face Juice be used in the am and in the pm?

Yes, it can be used in either/ both a morning and evening routine. (don’t forget your spf).

Can I layer my Beaut serums together?

Yes, you can. Our serums are made with gentle ingredients that were precisely formulated to work in combination with each other. But you can also choose to use certain products as part of your AM routine, and others in your PM routine. You can read more about layering your serums here.

Can I use Beaut serums while pregnant or breastfeeding?

Our serums are gentler alternatives to traditional actives, making them less likely to cause irritation or adverse effects. If you are pregnant or breastfeeding, work with your OB-GYN to ensure that your skincare routine is safe for you and your baby.

Can I use Beaut serums with my existing skincare routine?

Yes, our serums can be used with other active skincare products. Follow general rules of precaution, or email us for our expert advice.

Can Power Potion be used in the am and in the pm?

Yes, it can be used in either/ both a morning and evening routine. Start slow and increase usage based on your skin’s needs.

Can Sunny Skin be used in the am and in the pm?

Yes, it can be used in either/ both a morning and evening routine (don’t forget your SPF). Used in the morning it will protect the skin from pollution and UV light, while evening use will help to heal and restore the skin. 

Can Wrinkle Shminkle be used in the am and in the pm?

Yes, it can be used in either/ both a morning and evening routine. (don’t forget your SPF).

Do the Beauts contain any essential oils?

No, we avoided all ingredients that are potential irritants!

Does Face Juice help in the treatment of Rosacea?

Yes, the combination of ingredients work well in fighting Rosacea. 

Does Face Juice replace a moisturizer?

No, Face Juice should be applied underneath a moisturizer (and SPF in your am routine). 

How long will my serum last?

Once opened, your serum has a shelf life of 24 months. 
Always keep the lid closed tightly, and avoid exposing your serums to direct light and heat. 
Our serums are bottled in Miron glass, a violet UV protected glass that helps preserve the stability of the product. How long they will last you really depends on how generously you apply your Beauts.

How often should I use Beaut serums?

Our serums are gentle enough for daily use, as part of your morning and your evening routine. Use them as you see fit, it’s Your Face, and you know it best!

How Should I Apply My Serums?

On freshly cleansed skin, add a few drops of your serum to your fingertips and begin to massage it into your skin using a soft, gentle motion, without applying too much pressure. Allow the serums to fully absorb for a minute before applying your next step.

I have sensitive skin and can't use retinol, can I use Wrinkle Shminkle?

Yes, you won't experience the issues around sensitivity and that many tend to see when using retinol.

If I layer my Beauts which order would you recommend?

A general rule of thumb is to use serums in order of viscosity- from thinnest to thickest.

  1. Power Potion
  2. Sunny Skin
  3. Face Juice
  4. Wrinkle Shminkle

Read more about How To Layer Serums here.

Is Power Potion good for controlling breakouts?

Yes, the Mandelic and Lacitc acids, in combination with the fruit enzymes used exfoliate and encourage cell turnover and clear breakouts along the way.

Is Sunny Skin good for controlling breakouts?

Yes. The combination of Sodium Ascorbyl Phosphate, Niacinamide and Liquorice make it effective in calming and treating acne-prone skin. 

Is Sunny Skin suitable for all skin types?

Sodium Ascorbyl Phosphate (Vitamin C) is a gentler form of Vitamin C than others widely used, so Sunny Skin, happily, is suitable for all skin types.

Is Wrinkle Shminkle safe to use for those who suffer from nut allergies?

Yes, all the Beauts are safe and have no ingredients of nut origin. Although Wrinkle Shminkle does contain a derivative of shea butter, Scientific investigations have found that it does not pose any known or likely allergy risk to consumers, including those with peanut or tree nut allergies.

Is your packaging recyclable?

It is our top priority to provide you with sustainable skincare options that resonate with your ethics. Our packaging is 80% recyclable, with the exception being our dropper lids and screw tops. Instead of using labels on our bottles, we opted instead to print on the glass with ink that still allows for the recycling to occur. We have tried our utmost to make informed and kind decisions at every turn.

Nice to know...

All of our products are free from: colourants, fragrances, parabens, alcohol, and sulphates.

Power Potion isn’t a serum?

Power Potion is a tonic/ toner, bigger than the other Beauts coming in a 100ml bottle. As it is more viscous than the other Beauts, we suggest using it by dousing a cotton pad and swiping it across the face. Power Potion is a very gentle chemical exfoliant and as such can be used daily or twice daily, depending on a user’s current skin condition and needs. It is far less intense than other BHA/ AHA’s on the market, it won't throw-off the balance of your skin barrier or cause sensitivity. The aim is to clean, resurface and encourage a wonderful glow.

Should I apply Face Juice onto wet skin?

Damp skin is more permeable than dry skin, so applying a hyaluronic acid (an ingredient that draws in moisture and holds on it to) to skin that is damp means that you’re setting your skin up for maximum hydration.

What ages are these serums intended for?

Beaut serums are designed for adult skin. We suggested starting with Face Juice from 16+ and Sunny Skin from 18 years old. Power Potion and Wrinkle Shminkle can be used anytime from your early 20s.

What are Beaut serums, and what should I use them for?

Power Potion is a gentle chemical exfoliator that assists the skin in dissolving dirt, dry and dead skin cells, and excess oil from the surface of your skin. Use it daily for the best results. However, it can make you more sensitive to sun exposure, so always use SPF during the day.

Sunny Skin is a gel-like vitamin C antioxidant serum that can be used to brighten dark marks and hyperpigmentation. Use it daily, followed by SPF to keep skin protected.

Face Juice is a lightweight hydrating serum that plumps the skin, while reducing redness and irritation.

Wrinkle Shminkle is an antioxidant-based fine line and wrinkle softener, sans vitamin A (retinol), making it an ideal alternative for sensitive skin, and safe to use while pregnant.

What are the other benefits of using Wrinkle Shminkle?

Wrinkle Shminkle is ultra-replenishing; it smoothes wrinkles and enriches.

What are the percentages of the active ingredients?

Sodium Ascorbyl Phosphate (Vitamin C) - 10%

Niacinamide- 1%

What are the percentages of the active ingredients?

Hyaluronic Acid - 10%

Panthenol - 5%

What are the percentages of the active ingredients?

Bakuchiol - 1%

Azelaic Acid - 1%

Niacinamide- 1%

What are the percentages of the active ingredients?

Mandelic acid - 1%
Lactic acid (AHA) - 1,3%
Willow Bark Extract- 0,5%

What do the Beauts smell like?

The Beauts are fragrance-free; we avoided all ingredients that are potential irritants!

What does Niacinamide do?

Niacinamide or Vitamin B3 is great when it comes to turbo-charged brightening benefits; 

What does Sunny Skin do?

Sunny Skin’s aim is to even out tone, brighten and glow. It works largely due to the inclusion of Vitamin C, which is commonly used as an antioxidant. It boosts collagen production and importantly evens out skin-tone. Our version of Vitamin C- Sodium Ascorbyl Phosphate (SAP) differs from the more commonly used Ascorbic Acid in that it is less intense and plays well with more skin-types. 

What happens if I have a bad reaction while using the serums?

If your skin has not reacted well to a new product, stop using it right away. Please contact us to report your reaction, and we will do our best to offer you our expert advice.

What is Bakuchiol?

It is a plant-based alternative to retinol. Retinol, as we know is a go-to for many women who are looking to reduce the signs of ageing. Pronounced “buh-koo-chee-all”, it is a 100% plant-based ingredient and studies have shown that it has similar benefits as retinol, but without the irritation that sometimes comes along with that ingredient. Retinol can be very irritating for some people, especially for dry and sensitive skin types. Bakuchiol is a great way to get the anti-ageing benefits without skin irritation. 

What is Face Juice?

It’s a lightweight hydrating serum that plumps the skin, while reducing redness and irritation. 

What is Power Potion?

It’s a chemical exfoliator that assists the skin in dissolving dirt, dry and dead skin cells, and excess oil from the surface of your skin.

What is Sunny Skin?

It’s a gel-like vitamin C antioxidant serum that can be used to brighten dark marks and hyperpigmentation. Use it daily, followed by SPF to keep skin protected.

What is the pH of Power Potion:

Power Potion’s pH is between 5.5 – 6.

What is Wrinkle Shminkle?

It’s an antioxidant-based fine line and wrinkle softener, sans vitamin A (retinol), making it an ideal alternative for sensitive skin, and safe to use while pregnant.

Why the Liquorice?

Liquorice is an extract filled with a variety of beneficial compounds, Liquorice is an antioxidant and acts as an anti-inflammatory which helps to fade dark spots. Liquorice is also really great for skin trauma/ inflammation, which is of particular concern to darker skins.

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