1% Bukuchiol is a potent antioxidant that is known to be less irritating than its retinol counterpart. Used in combination with Azelaic acid, an ultra-gentle exfoliator at 1% strength, it works as an effective solution for softening the appearance of wrinkles, refining skin texture, and improving uneven skin tone, while 1% niacinamide and rosehip oil keeps the skin balanced and protected.
Not tested on animals. Plant-based. Suitable for Vegans. Free from colourants, fragrances, parabens, alcohol, sulphates.
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Aqua (Water), Propanediol, Ricinus Communis (Castor) Seed Oil, Polysorbate 60, Sorbitan Oleate, RosaRubignosa (Rosehip) Seed Oil, Shea Butter Ethyl Esters, Glycerin, Caprylic/Capric Triglyceride, Inulin Lauryl Carbamate, Octadecenedioic Acid, Bakuchiol, Niacinamide, Moringa Pterygosperma (Moringa) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Centella Asiatica (Gotu Kola) Oil, Azelaic Acid, Sodium Hyaluronate, Cholecalciferol, Retinyl Palmitate, Zea Mays (Corn) Oil, Tocopheryl Acetate, Xanthan Gum, Sodium Benzoate, Potassium Sorbate.
Directions For Use
Pump a few drops onto your fingertips and massage onto cleansed skin. Wrinkle Shminkle plays nicely with all the Beauts, and makes a good final step before applying your moisturizer. Can be used in your morning and evening routine. Use SPF during the day (always SPF)
What To Expect
With routine use (no less than three times a week), skin is left looking fuller and feeling radiant and more regulated. Bakuchiol is known for strengthening the skin’s resilience to irritation, making this an ideal age defence serum for sensitive skin.
82 people between the ages of 25 and 60 formed a Beaut focus group. Each participant trialed Beaut products according to their skin and their concerns.
Wrinkle Shminkle Reviews
As someone who struggled with their skin as a teen – never before has my face felt so hydrated and fresh. My skin feels like velvet and looks youthful & radiant. Absolutely love this product, thank you Beaut!
This is a really great product. I use it with Face Juice and the combination is excellent.
I’m loving this product so much!
Was looking for a fertility-friendly alternative to my beloved retinol so gave this a try (for the bakuchiol) and so happy! My skin has never looked this good and my breakouts have markedly improved. It’s not really marketed as an acne product but it’s definitely helped mine!
Such a beautifully smooth texture and I love that it’s an anti-aging cream that is safe to use while breastfeeding.
Shea butter is a plant lipid that comes from African shea tree nuts. It is rich in vitamins, antioxidants and skin-replenishing fatty acids that provide intense smoothing properties.
Azelaic acid is derived from grains; barley, wheat and rye. It is a gentle exfoliant that helps to unclog pores and refine the skin's texture. It is known as an acne fighter and rosacea treater. It helps to lightens dark spots and remove dead skin cells.
Native to South Africa it is full of antioxidants beneficial to the skin. It has anti-bacterial, anti-inflammatory and anti-allergic properties.
This emollient plant oil has antioxidant properties and is a rich source of skin-beneficial fatty acids that work to regenerate and heal the skin while helping to restore elasticity and promote collagen production. It has effective hydrating and anti-aging benefits; high in Vitamin A and fatty acids (omega-3 and omega-6).
This natural antioxidant and anti-ageing Ayurvedic herb is derived from the seeds and leaves of the Psoralea corylifolia plant. Ongoing research shows that bakuchiol has skin-restoring abilities, with brightening, soothing and anti-wrinkle properties. For this reason, Bakuchiol is often used as an alternative to retinol.
Gota Kola is an antioxidant-rich extract; rich in amino acids, beta carotene, fatty acids and numerous potent phytochemicals. It helps to soothe and improve the appearance of skin by calming inflammation. It promotes the healing of wounds, stimulates new cell growth, builds collagen and increases circulation.
The naturally derived marula oil is a lightweight emollient that contains essential amino acids (specifically L-arginine and glutamic acid, which have anti-aging properties). It seals-in hydration and softens skin, offers antioxidant protection, has anti-inflammatory antibacterial properties.
Niacinamide is a particularly effective skin-restoring ingredient that offers an abundance of benefits for ageing and blemish-prone skin. It decreases and visibly repairs the effects of UV damage and offsets other sources of environmental attack on the skin including the negative impact of pollution.