Our advanced anti-ageing serum is designed to encourage cellular renewal and help combat early signs of skin ageing. It features Bakuchiol, a gentle, retinol-like ingredient that improves the appearance of fine lines, texture, and uneven tone without irritation. Niacinamide works to brighten and strengthen the skin’s barrier, while Azelaic Acid helps control inflammation and hyperpigmentation, promoting a clearer complexion. Marula Oil is an indigenous extract that helps support skin barrier resilience. Safe for all skin types – including sensitive skin. Wrinkle Shminkle is suitable for use during pregnancy and breastfeeding, it’s your go-to for a smoother, more youthful look.