About Beaut®
Community-born
Beaut® began as a passion project among a few close friends who shared an equal love for skincare. We continue to rely on our founding community to test, refine, and future-proof the success of our products.
Our founder
After a successful career in commercial interior design, Robyn decided to turn her skincare passion into profession during the 2020 lockdown, when her curiosity about ingredients and product development turned into a hands-on journey. What began as small trials with friends soon revealed a clear gap: high-quality, effective skincare at more accessible prices. Seeing the results first-hand inspired her to create Beaut®. She credits the brand’s success to the people she’s collaborated with and her enduring love for skincare.
A proudly South African brand
Based in Cape Town, we endeavour to showcase the very best of South African people, produce, and qualities. This includes sourcing home-grown ingredients, some of which are unique to South Africa.
The Beaut Bond
Our word is our bond. Our formulation pledge is to use pure, bioavailable, and evidence-based ingredients that are safe, strengthen skin resilience, and are responsibly sourced.
Our journey to Dermastore®
We are proud to have developed a strategic retail and logistics partnership with Dermastore®, South Africa’s leading online cosmeceutical platform. Their experienced management team provides invaluable support across product development, marketing, and sales, while allowing us the independence to pursue our founding vision.
